Tuesday, 30 March 2010


I love the wistful, yet still powerful aesthetic in Jenny Porkka's shots for Swedish designer Simon Ekrelius' Autumn/Winter 2010-11 collection. The iridescent light and misty slate and teal tones are punctuated with raspberry and a subtle canary shadow, providing a striking, timeless quality.

Here's what Dazed Digital said about the collection...

"Simon Ekrelius studied fashion at Stockholm’s Tillsk√§rarakademin. Though the education he received there provided him with great technical skills, he felt his creativity was stifled since students weren’t allowed to use materials such as leather and plastic. Breaking the rules he made a collection using plastic and moose suede and ended up winning an award at a local competition. From then on, refusing to conform became his motto and, when it came to start his own label, Ekrelius first settled on haute couture, moving onto ready-to-wear only four years ago.

His Autumn/Winter 2010-11 collection, entitled 'Stardust', proves a design can truly shine like a precious stone even when it’s not covered in sparkling crystals: indeed, Ekrelius’s organza skirts remind in their silhouettes the geometrically complex crystal shapes of minerals, while the configuration of diamonds reappears in the graphic black and white prints and in the body panels and reinforced shoulder pads of his jumpsuits."

[Images: www.cargocollective.com/jenni, Photographer: Jenny Porkka,
Art Director: Sasha Rainbow, Text: Anna Battista]

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